Email marketing has long been a highly
profitable digital marketing strategy, and it’s still on the rise. In fact, 78% of marketers say their email engagement
has increased in the past year.
To make the most of email marketing, though,
you need a strong email list. The key could be implementing a product
recommendation quiz into your site. In fact, there are several ways this can
boost your email subscribers.
A product recommendation quiz improves your
customers’ experiences by helping them find products they want and even
products they didn’t know they wanted. This leads to happier customers and
customers that are more invested in your business because they’ve engaged with
you in a new way. All this leads to more customer loyalty and engagement
through email sign-ups.
Your recommendation quiz isn’t just giving
customers helpful information; it’s giving you helpful information too. You can
track responses and recommendations to see which of your products are
recommended most often and what future products could align with customers’
interests. You can use all this customer preference data to make your email
subscription more appealing too.
Customers are more likely to buy from you when
they’ve found the perfect product on your site. The engagement that comes from
making a purchase often leads to an email sign-up too, especially if you offer
a discount on that purchase for subscribing.
Implementing a product recommendation quiz is
easier than you think. Quizell quizzes are fully customizable and easy to
integrate into your email sign-up with email providers like Mailchimp. In fact,
you can integrate a recommendation quiz with your email sign-up form on your
site for a singular, smooth process. To get started, learn more about Quizell today.