Building the perfect sales and marketing quiz funnel is just the beginning. Once it goes live, it’s time to start promoting it to your audience.
Where should you share your quiz to get the
most engagement (and ultimately, the most leads and sales)? Here’s how you can
give your quiz the best visibility:
If you only promote your quiz in one place, it
should be your website. This is the lowest of the low-hanging fruit. Promote
your quiz within your blog posts, add it to your home page, and create a
separate landing page for your quiz for better analytics. Having its own
landing page gives your quiz a unique URL that you can use to market the quiz
in other places.
Once your quiz has a home (aka your website),
you can start sharing it on all of your social channels. Create engaging
headlines and captions to make your quiz more compelling and increase
engagement. Bonus: you can also look at others’ comments on your social posts
to gain valuable feedback about your quiz.
If you have an email list, share your quiz
with your subscribers. This is an easy way to generate lots of website traffic
fast, plus it gives you another reason to reach out to your leads and
If you use a human sales team to do your
selling for you, they can guide customers through the quiz as though the user
was taking the quiz themselves. This is an example of “guided selling,” where the salesperson takes a
structured path through the funnel to help close more deals.
Sites like Reddit and Quora are teeming with real user questions that your quiz could answer! You could even scope out these sites to see what users want to know, then design a quiz around those questions. Share the quiz and drum up quality leads.
Try Quizell for free and see how easy it is to
create your own marketing quizzes!