The beauty industry is among the world’s most competitive markets. Up from $483B in 2020 to $511B in 2021, gross sales are expected to top $784.6 billion by 2027. It’s no surprise that beauty brands are constantly testing new ways to stand out, but the most effective method might be simpler than you think — a product recommendation quiz on your eCommerce website.

Product recommendation quizzes are becoming increasingly popular as they provide an interactive and personalized experience. They help people make better decisions about the products they buy. By answering a few simple questions, your customers can get tailored recommendations that fit their needs and preferences.

Here’s why product recommendation quizzes can help improve your beauty brand and how to create an effective quiz that sells!

1. Make the Right Recommendations the First Time

Many beauty products can’t be returned after they’ve been used. Consumers who select a poor-fit product will have to eat that cost, which may leave a bad taste in their mouths about your brand.

Beauty quizzes can help remove some of this guesswork so buyers can make more informed decisions.

2. Increase Purchases with Clear, Direct Recommendations

Purchases are more likely with personalized recommendations compared to endless scrolling through hundreds of products. Beauty quizzes remove much of the noise so your customers can focus on only the best-fit products.

3. Gain Expert Insight into Customers’ Needs and Wants

For every answer completed, you gain more insight into your customers' habits, needs, and wants. Use this data to bring in new products, phase out poor sellers, and present even better recommendations over time.

Tips for Creating a Product Recommendation Quiz for Beauty Brands

When done well, a customizable quiz can help you grow sales, generate leads, decrease returns, and improve overall customer satisfaction. It’s a great way to help customers discover products they didn’t know you made. And when your recommendations meet their needs and budget, you’ll easily become their new favorite place to shop.

Here are some tips to keep in mind:

First, ask customers about their habits and personalities so you can gain more in-depth information about your buyers. For example, if your customer has a daily skincare routine, you might recommend sets instead of a single product.

Also, design the quiz as part of your website. Use your brand colors, logo, and product images to create a well-rounded experience.

Last but not least, gain more leads by offering discounts, sales, or free samples after taking the quiz. They can use their freebie to lower their purchase cost and convert on the spot. You can also encourage them to leave their name and email address. Send the code or offer to their inbox and keep the conversation going long after they leave your website.

Building Your Beauty Brand with Quizell

Creating product recommendation quizzes for your beauty brand has never been easier. Quizell directly integrates with your brand’s website and your favorite CRM programs. Learn more about customers, sell more products, and make the most of every beauty product recommendation quiz. Create your first quiz with Quizell!

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