Streamlining Coach Onboarding for Explosive Growth

Raven is a leading Israeli platform supporting elite sports coaches with high-performance products and apparel. As they scaled, they needed a more efficient way to verify and onboard certified professionals into their reseller program.

Raven’s growth was being bottlenecked by an inefficient coach application process. Previously, coaches had to manually send certification PDFs through WhatsApp, which created friction and delays for both applicants and the sales team.

• Time-consuming back-and-forths via WhatsApp
• No structured lead data for segmentation or CRM
• Slow internal processing of certifications
• Missed opportunities and low application completion rates

This manual approach not only slowed down operations but also created a poor experience for aspiring resellers. Many dropped off before completing the process, and the sales team spent hours chasing missing files instead of focusing on high-potential leads.

Raven launched a dedicated Quizell-powered application form tailored for certified coaches. The form includes:

• PDF Upload Field for certifications
• Conditional logic to route coaches through the correct steps
• Klaviyo integration to segment leads by experience level and sport
• Salesforce sync to instantly create new lead records

By embedding the form on their site and automating the funnel, Raven created a seamless and scalable way to grow their reseller network.

Implementing Quizell transformed Raven’s reseller onboarding process into a streamlined, data-driven funnel - delivering high-impact outcomes across the board:

• +240% increase in qualified leads thanks to structured, mobile-friendly forms
• 3× more coaching reseller deals closed due to faster response cycles and better segmentation
• +70% boost in sales team efficiency by automating manual certification verification
• <2 min average time to complete the application form, drastically improving conversion rates

Their sales team now focuses on high-quality leads, while the form handles the heavy lifting.